Why Your Business Should Have a Company Blog

Blogging has become a huge phenomenon in the online world. Anyone and everyone can start a blog, with intuitive content management systems making it easy and very inexpensive to start. If you have something to say and access to the Internet, the world of blogging is open to you, regardless of the niche or industry you work in.

But blogging can also be a hugely important and beneficial business tool, allowing you to reach new customers, direct visitors to your product or service and demonstrate your expertise within your industry. Here are five key reasons you should blog for your business:

Open Communication between you and your customer:
You are starting a conversation with your potential client. When they read and follow you, it gives them a direct insight to who you are as a business and the way you approach the industry.

Subscription list:
If your readers enjoy your blog they can be notified directly via e-mail. This is an opportunity for you to create database for you to promote your services and products. You can use a simple spreadsheet tool like Excel to keep track of this, but given the high number of Excel errors in modern business, we’d recommend using an automated solution like Mailchimp.

Affiliate marketing:
When you are receiving a large following of readers, you may want to consider integrating affiliate marketing into your blog. This will create another stream of passive income right into your bank account.

Higher rankings:
Your blog naturally increases the amount of content on your site, and gives you the opportunity to bring in organic search traffic via a wide range of keyphrases. You’ll need to build links to your content in order to rank, but once you do you can see your overall traffic numbers and enquiries skyrocket.

Free publication:
A company blog gives your business a mouthpiece, meaning you don’t have to rely on local and national press, or trade publications to get your story out. Not only is it free, but your blog allows you to control the story you want to tell, and present your business in the best possible light to potential customers.